Rebecca Day
An Entrepreneur, Explorer & Scientist.
From the very beginning, I’ve been led by curiosity. Straight out of college, I bought a globe, closed my eyes, spun it, and wherever my finger landed — that was my next destination. That simple ritual took me across the world — to remote, forgotten places — driven by a hunger to understand life with my own eyes, not just through books or headlines.
The Start of Something Real
To fund my travels, I trained in sports physio and began working with professional athletes across every discipline. But something wasn’t right. The so-called “high-performance” products on the market were full of synthetic chemicals and rarely delivered what they promised. So I decided to change that.
Qoleum: The First Collection
In 1998, I launched my first range: Qoleum — 100% natural, high-performance injury care, clinically proven to accelerate recovery 3x faster than passive rest. It was used by top athletes across the globe and became a trusted name in elite sport. I had trademarks in multiple classes across many countries. I was young, passionate — and believed that meant protection. But I was wrong.
Failure will never overtake me if my determination to succeed is strong enough.
The Battle I didn’t see Coming, but I survived it!
My beloved brand was counterfeited, with lesser poor-quality ingredients. That was a hard lesson to learn. So I decided to allow that to empower me rather than break me! And I got up, dusted myself off and started again!
From Darkest days, I returned to Source
Though those were some of my hardest years, I refused to give up. I returned to what grounds me: research, ancient texts, high-altitude sourcing, and time in the lab. I went back to what I love — formulating, testing, refining. From earth to shelf, I started building again. Found my peace, and took control of my Journey!
From Field to Formula, A New Way Forward
Working as a sports physio gave me the perfect testing ground for every formula I created. Over 18 years living in New Zealand, I treated top athletes, including three seasons with the All Blacks post-match, pro netball, and 7s women's rugby. Their results funded the development of what would become my new era of products.
Rebecca Day 360° The Full Circle
I created Rebecca Day 360º because I wanted every product, every expedition, and every collection to sit under my name not just a brand. Everything I formulate is made with intent to serve both people and planet. Every single ingredient I use has been sourced by me personally. From remote off-grid islands to high-altitude mountain I build indigenous projects and train indigenous families to build sustainable, regenerative supply chains. I train them to care for their land and ingredient origins, creating long-term economic opportunities in the process.
Where Science Meets Soul
This isn’t just skincare. It’s research. It’s recovery. It’s ritual. Every jar tells a story from the soil it came from to the hands it heals. Welcome to Rebecca Day 360°. Every product is a passport. Every formula is a field note. Every expedition shapes what goes into the pot.