Qoleum born. 100% natural injury care. Proven to recover 3× faster than passive rest.
The raw me.
Founder, formulator, expedition leader. Thirty years of scouring the world for ingredients that work, and building the projects that protect them at source.
A globe, a spin, and a finger on the map.
When I finished school and college I was always fascinated by exploring and international politics. I bought a globe, I'd close my eyes and spin it, and wherever my finger landed became my destination. It took me all over the world to some very remote, off-the-grid places, with a hunger for knowledge and to understand with my own eyes.
A life of travel and exploration needed a sustainable income, which got me into sports physiotherapy, working with professional athletes from every sport. I noticed there was never any product on the market that did what they said, and all were chemical, synthetic-based. That is when I decided to research and scour the globe for ingredients.
In 1998 my first collection was born. Qoleum, a 100% natural high-performance injury-care range. Proven to quicken recovery three times faster than passive rest, still used daily by leading athletes from every sport.
UCI cycling teams, then the All Blacks.
My sports performance journey began when I worked as a sports physiotherapist for a professional cycling team competing in the top UCI races. I was already developing my own range. I had become disillusioned with the products available at the time, none seemed effective and the ingredients were synthetic chemicals that did not inspire confidence.
My products produced a recovery three times faster than rest alone. This was vital for cyclists in stage races, where they needed to wake up ready to compete the day after a gruelling day of cycling.
After moving to New Zealand I opened my private practice sports clinic and helped professional footballers, basketball players and hockey players. As word spread, I was contacted by military organisations looking to find performance improvements for soldiers in extreme conditions. I also spent three seasons as part of the All Blacks physio team, helping the players recover and perform at the highest level.
Indigenous community projects.
When the families are properly clothed and fed, and the mothers no longer worry about basics, that is when the real work begins.
I source from Nepal, the South Pacific, Mongolia and the Amazon Rainforest, among other places. I always want the supply to be completely sustainable. For me, that means building a community project whereby the work with the local community sustains them. When the families are properly clothed and fed, we can then go on to work out the best way for us to work together.
In Nepal, for example, we not only provide winter clothing, food and shelter, but also repair the local school and provide uniforms. Each winter we send 1,900 kg of food to the village's elderly and disabled in Pangboche. Sir Edmund Hillary built that school in 1963, at 4,000 metres, and opened it a year later.
winter supply runs
local children harvest
with indigenous people
Thirty years on the road.
Move to NZ, opens a private sports physio clinic. Footballers, basketball, hockey.
Three seasons as part of the All Blacks physio team. Royal Marines and Sherpas begin using the range.
Custom blends for horses, camels and dogs begin. The seed of Planet Dog 360°.
The dog range launches publicly. Treasure collection enters small-batch production.